Google: Project relate

Project Relate created an app to improve communication and inclusion of people with non-standard speech in India; the aim was to pilot the tool and prove its usefulness.

Campaign details

Brand: GoogleAgency: Toaster SingaporeRegion: APAC

Strategy

Objective

There are approximately 250 million individuals worldwide who have non-standard speech, which poses challenges for effective communication and understanding. However, the current situation is concerning, particularly in India, where the population exceeds a billion, but the number of registered speech-language pathologists, audiologists, and scientists is only around 4,000.

This situation presents a significant opportunity for advancements in speech technology. Unfortunately, conventional speech recognition models struggle to accommodate the unique speech patterns of individuals with non-standard speech. The wide variation in speech characteristics among individuals makes it...

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