Knorr: Create your own Tinola adventure

Knorr partnered with Key Opinion Leaders to bring the love back for one of Philippines' staple dishes, Tinola, by reminding people to use Knorr's Chicken Cube variant and raise awareness of the right way to cook Tinola.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

Tinola is one of the Philippines' staple dishes that has long been in the history of the Filipino culture, a simple everyday dish of chicken, ginger and green papaya. It is also one of the most cooked Filipino dishes within Philippine households, which is why Knorr has always featured its role in making this dish taste better by using its Chicken Cube variant.

However, generations passed, and the dish has lost its touch. Consumers are now expressing how this has become a boring bland soup, a threat but also...

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