Campaign details
Brand: TUMSLead Agency: Weber ShandwickRegion: North America
Objective
As America's #1 antacid, TUMS is well-known for its long history of fast heartburn relief. Now, the product consumers know, trust and love relieves more than just heartburn. That's right, new TUMS Chewy Bites with Gas Relief fights heartburn AND gas.
To drive consideration and purchase intent of this brand new product, TUMS needed to drive awareness of the expanded product benefits being offered with the launch. With a high rate of millennials suffering from heartburn and gas, the brand addressed the consumer need for...