Chicago Sun-Times: The Blank Page

The Chicago Sun-Times newspaper grew its number of subscribers by showing what Chicago would look like without the paper.

Campaign video: Chicago Sun-Times – The Blank Page

Read the full campaign case study

Selected creative: Chicago Sun-Times – The Blank Page

Credits

Agency: Ogilvy ChicagoChief Creative Officer: Joe SciarrottaGlobal Executive Creative Director: Nancy HannonExecutive Director of Design: Gabe UsadelCreative Director / Art Director: Isaac PaganCreative Director / Copywriter: Michael FranklinDirector of Photography: Peter MedlockSenior Editor: Chris MinesEditor: Julius DobieszProducer: Jennifer May RosenAccount Supervisor: Kelsy Zemanski...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands