Audi South Africa: Customer Private Lounge

Audi, an automotive brand, created a virtual reality-enabled Customer Private Lounge to demonstrate its first class design and drive sales in Nigeria.

Background

How does a car brand use technology to sell more vehicles?

'Progress through Technology' is not something Audi just slaps onto a TV advert; it is something they LIVE by.

Saying this, digital innovation in the automobile space is hardly groundbreaking, but when it comes to leads and sales, there has yet to be a real game changer for dealerships since vehicle viewing apps entered the market about 10 years ago,

Now imagine being able to not only customize your car via a website, but actually sit in the cockpit and style your interior just the way you like...

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