As the political landscape continues to divide and galvanize the public, companies are taking even more of a role in the conversation. The public now expects it. In the past seven years, we've seen Corporate America go from being concerned about protecting their reputations to taking the opportunity to connect with their audiences by speaking out on controversial and other societal issues.
In this constantly changing environment, companies must understand how to navigate the landscape to be an authentic voice on the issues that speak to their values and that their audiences care about most.