Campaign details
Agency: Hologic
Situation Overview
Hologic, a medical technology company focused on women's health, provides diagnostic solutions and education to drive improved health outcomes. As the leading provider of cervical cancer testing, the company is committed to elevating awareness of the importance of regular cervical cancer screening.
Cervical cancer, if caught early with testing, is treatable and preventable. Yet one woman dies from cervical cancer every two hours in the U.S. That's 12 a day, 84 a week, 4,300 a year. Even one death is one too many when the cause is preventable.
Hologic recognized that this stat...