Campaign details
Brand: Unibail-Rodamco (Glòries Shopping Mall)Agency: DICOM EVENTS
Background
Since its first inauguration in 1995, Glòries had become old-Fashioned and the city turned its back on it. After almost 2 years of work and restyling we needed to show that a new era is ready to begin.
Value
In order to present the new Glòries to Barcelona and the world, we needed to work on an event that would amaze everyone and really change the perspective of how the city saw Glòries.
Objective
We wanted to shift the perception from:
- Introverted
- Cold
- Constrained
- Old fashioned
To:...