Description of the assignment
Now in its third year, #SheMakesltWork is an integrated and data-led, insights-driven communications campaign for Monster.com (Southeast Asia) with the aim to urge stay-at-home or new mums to re-launch their careers.
As Monster is all about jobs, this campaign aims to drive a change in perception, showing new mums that their talent and experience is relevant, necessary and needed by organisations in SEA - and showing employers that they are missing out by not tapping onto this rich pool of talent who are searching for ways to jump back into the workforce....