Campaign details
Advertiser: Royal T Group Pte LtdBrand: LiHOAgency: Ruder Finn Asia Pte LtdCountry: Singapore
Summary statement
A classic 'David and Goliath' tale in the food and beverage industry in Singapore.
LiHO, a new bubble tea brand, came into the Singapore market cornered by a dominant incumbent to become a top bubble tea chain with over 80 outlets in Singapore, within a period of two months.
Bubble tea – a beverage originating from Taiwan – is a popular drink in Singapore. Introduced in 2001 to Singapore, only a few brands have withstood the...