The Royal Mint: The Great British Coin Hunt

The Royal Mint, the producer of coins for Britain and 60 other countries, created a set of 10-pence coins featuring letters of the alphabet to encourage a new generation of coin collectors in the UK.

Campaign details

Brand: The Royal MintAgency: Hope&Glory

In Brief

This campaign - the launch of a set of coins bearing the letters of the alphabet - was immensely successful in driving sales and attracting people to coin collecting.

There were 27 pieces of national coverage amongst over 200 pieces of coverage at launch.

The coverage reached over 90% of the UK population (which is as much of the population as can be reached through editorial media).

Objectives

The Royal Mint is the 1,100 year old producer of coins for Britain and 60 other countries around the world....

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