Campaign details
Brand: Visit Finland Agency: Zapwater Communications
Campaign Description & Challenges
While known for breathtaking nature and the magnificent Northern Lights, Finland was struggling to gain the attention of an invaluable group of travelers - millennial women. After seeing a dip in travel in 2017 among U.S. females ages 23-38, Visit Finland, the tourism board, was determined to capture the imagination (and Instagram attention) of this target audience.
After all, according to a 2017 survey from TravelPort.com, millennial females are among the highest spending travelers and are more likely to take a vacation than...