Campaign details
Brand: Wendy'sAgency: Ketchum
Situation Analysis
It's no secret that the world of quick service restaurants is fast-moving and fiercely competitive. No surprise that fast food franchises must constantly look for new ways to connect with their young customer base. So, it's no wonder the national brands all want into the realm of gaming — where millions of prime customers mingle, play, and influence each other. But that's easier said than done. Big name brands across the board have either had to watch gaming from the sidelines or pay huge fees for in-game sponsorships. Also, not...