State Street Global Advisors: The MDY mid-cap cup

Claire Stewart

Stock investors State Street Global Advisors enlisted golf legends Annika Sörenstam and Tony Finau to convince US investors who ignore mid-caps to consider Exchange Traded Fund (ETF), MDY Mid-Cap Cup, in their portfolio mix.

Campaign details

Brand: State Street Global Advisors Brand owner: State Street Corporation Entrant company: McCANN, USAIdea creation: Fundamental Media Boston Market: North America (general region) Sector: Investment Media channels: Events & experiential, Content marketing, Print - general, Social media, Radio & audio, Websites & microsites, Television & Connected TV Budget: 5 - 10 million

Executive summary

For decades, mid-cap stocks have been the unsung heroes of the investment world, consistently outperforming both large and small-cap counterparts. State Street Global Advisors decided to prove their...

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