Campaign details
Brand: Clear MenBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online display, Online video, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Clear Men, the shampoo brand, wanted to establish a deep connection with one of the biggest male communities in Vietnam – gamers. So, for the first time it sponsored an eSport tournament: the 2019 Vietnam Championship Series Spring Season (VCS Spring 2019).
The brand not only leveraged the popular League of Legends game...