Campaign details
Brand: Export with GoogleBrand owner: AlphabetLead agency: GroupMContributing agency: BBH ChinaCountry: ChinaIndustries: Information technologyMedia channels: Content marketing, Online display, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
China has always been a key player in global export markets. While larger businesses have both the scale and resources to help accelerate growth, small and medium-sized businesses (SMBs) in China lack the resources. Therefore, they stick to more familiar ways of selling products, like trade events and online marketplaces....