Campaign details
Brand: L'Oréal ParisBrand owner: L'OréalAgency: Mindshare ChinaCountry: ChinaIndustries: Skin care, sun protectionMedia channels: Online display, Product sampling, Social media, Word of mouth, influencers
Executive summary
In China, anti-ageing skincare makes up at least half of the female skincare market. Beginning in their teens or 20s, these brand-consumer relationships often last until later life, proving highly valuable.
To strengthen L'Oréal Paris' anti-ageing segment and its authority within this space, a new product, Filler Eye for Face, under the anti-ageing line Revitalift Filler was launched. It had a clinically-proven...