Campaign details

Brand: Neutrogena
Brand owner: Johnson & Johnson
Lead agency: J3
Contributing agencies: J3 Studios, Cadreon
Country: Argentina
Industries: Skin care, sun protection
Media channels: Mobile & apps, Outdoor, Point-of-purchase, in-store, Programmatic display, Social media
Budget: 500k - 1 million

Executive summary

Skincare brand Neutrogena had planned within its launch calendar for 2018 to expand its portfolio of Neutrogena Hydro Boost, its 'hero' platform of the line of moisturising facial creams containing hyaluronic acid. The launch was already set for Q1 2018, taking advantage of the fact that the portfolio had different products, with each one adding to brand awareness. But looking back at the context in which we had to make this release, it is important to keep some points in mind.