Campaign details
Brand: NeutrogenaBrand owner: J&JAgency: UM BogotáCountry: ColombiaIndustries: Skin care, sun protectionMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
We approached this project with a clear vision: to start conversations about the benefits of the brand and to arouse interest in products through word of mouth and peer recommendations. To accomplish this, we focused the campaign on the platform that contributed the greatest ROI to Neutrogena's Hydro-Boost line. In this case, social media, which has a ROI 149% higher...