Hungarian Telekom: An Extraordinary Mother's Day

Peter Kormanyos, Karolina Galacz

Telco operator Hungarian Telekom created a video-based campaign to communicate the opportunities provided by technology and generate discourse around its Magenta 1 product as a 'digital toolbox' for families in Hungary.

Campaign details

Brand: Hungarian TelekomBrand owner: Deutsche TelekomLead agency: DDB BudapestContributing agency: Wavemaker BudapestMarket: HungaryIndustries: Telephone & internet servicesMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

In an ad space overcrowded with messages of blind reissues and false promises, telco provider Hungarian Telekom gathered the courage to point out underlying problems. We invited people to take an honest look at the connections they share, and lead the way to upgrade their love with the help of digital solutions from Magenta...

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