Campaign details
Brand: Mahindra TractorsBrand Owner: Mahindra & MahindraLead Agency: Interactive Avenues Pvt. Ltd. Country: IndiaIndustries: Vans, Trucks, RVsMedia Channels: Content Marketing, Online video, Social mediaBudget: Up to 500k
Executive Summary
A clear market leader in India, Mahindra Tractors wanted to create quality content tailored for farmers across the country. Tractors as a brand had never forayed into the content marketing space and their brief to us was simple: What content is great content for our audience, and how do we create it?
Farmers are such a large audience...