Migros: Discover

Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.

Campaign details

Brand: MigrosBrand owner: Migros-Genossenschafts-BundLead agency: Wunderman SwitzerlandCountry: SwitzerlandIndustries: Supermarkets & grocery storesMedia channels: Email marketing, Mobile & apps, Online video, Print, Social media, Virtual & augmented reality,  Websites & micrositesBudget: Up to 500k

Executive summary

The largest retailer in Switzerland, Migros, owns and maintains a wide variety of different platforms that deliver information about and inspiration around its products.

To enhance the customer experience, Migros developed a mobile app that can scan a product via its packaging using the smartphone's camera, and then show product...

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