Campaign details
Brand: MigrosBrand owner: Migros-Genossenschafts-BundLead agency: Wunderman SwitzerlandCountry: SwitzerlandIndustries: Supermarkets & grocery storesMedia channels: Email marketing, Mobile & apps, Online video, Print, Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k
Executive summary
The largest retailer in Switzerland, Migros, owns and maintains a wide variety of different platforms that deliver information about and inspiration around its products.
To enhance the customer experience, Migros developed a mobile app that can scan a product via its packaging using the smartphone's camera, and then show product...