Audi e-tron: Bring the e-tron to the digital airwaves

Audi, the car manufacturer, promoted the launch of its latest e-tron model with a podcast for its German, Swiss and Austrian audience.

Brand/product logo represented in campaign

The Challenge

Audi has a history of promoting progressive, premium driving – leading the way in all wheel drive through quattro, redefining premium through the A8 and combining both elements in the Q range. However, their latest launch was more than a model, it was a seminal moment for the company, a revolution for the future for the brand so activity around this had to be extraordinary whilst also demonstrating that Audi e-tron builds on everything that owners love about their cars, so communicating to them that the Audi e-tron did not compromise on its...

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