Campaign details
Brand: SupermatchBrand owner: Banca de Quinielas del UruguayAgency: Publicis ImpetuCountry: Uruguay
Executive summary
In 2018, Supermatch carried out an integrated campaign with the objective of increasing its usage and highlighting some of its new features.
Focusing on the observation that there are 3 million sports experts in Uruguay, a story was developed in which 15 personalities from the Uruguayan sports world embodied experts from different fields of work who follow their hunches to predict match results.
The campaign allowed Supermatch to reposition itself in the market, far exceeding its commercial expectations....