Supermatch: We are all experts

Sports betting operator Supermatch increased in popularity with a campaign that celebrated Uruguayans’ passion for football.

Campaign details

Brand: SupermatchBrand owner: Banca de Quinielas del UruguayAgency: Publicis ImpetuCountry: Uruguay

Executive summary

In 2018, Supermatch carried out an integrated campaign with the objective of increasing its usage and highlighting some of its new features.

Focusing on the observation that there are 3 million sports experts in Uruguay, a story was developed in which 15 personalities from the Uruguayan sports world embodied experts from different fields of work who follow their hunches to predict match results.

The campaign allowed Supermatch to reposition itself in the market, far exceeding its commercial expectations....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands