India’s social commerce wave: From Buy Now buttons to WhatsApp groups

Social commerce in India is proving to be the next wave for online shopping, driven in part by the impetus on digital payments as more brands leverage social communities to build businesses.

In April this year, Indian social commerce start-up GlowRoad announced it had raised US$10 million for its expansion plans. Within a few months, competitor Meesho received a shot in the arm with a US$25 million investment from Facebook – marking the social giant’s first investment in an India-based start-up.

Both platforms enable Indian entrepreneurs to establish online businesses via social channels. In the last year alone, social commerce start-ups in India have raised over US$100 million in funding and have onboarded over 10 million resellers who are selling US$8 billion worth of goods socially.

What...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands