Dainik Bhaskar: Print is Proof

Daily newspaper Dainik Bhaskar ran a print-only campaign in India to encourage people to value truth over social media popularity and boost earned media in the process.

Campaign details

Brand: Dainik BhaskarBrand owner: Dainik BhaskarLead agency: Famous InnovationsCountry: IndiaIndustries: NewspapersMedia channels: NewspapersBudget: Up to 500k

Executive summary

This story captures one of those rare occasions when the top players in a category came together to take on a competitor, by making their values the weapon of choice.

A storm of fake news has hit India, its citizens and its netizens the hardest, and social media is at the helm of this systematic chaos. Dainik Bhaskar, India's second-largest print media house, saw this...

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