Campaign details
Brand: Dainik BhaskarBrand owner: Dainik BhaskarLead agency: Famous InnovationsCountry: IndiaIndustries: NewspapersMedia channels: NewspapersBudget: Up to 500k
Executive summary
This story captures one of those rare occasions when the top players in a category came together to take on a competitor, by making their values the weapon of choice.
A storm of fake news has hit India, its citizens and its netizens the hardest, and social media is at the helm of this systematic chaos. Dainik Bhaskar, India's second-largest print media house, saw this...