Campaign details
Brand: MastercardBrand owner: MastercardLead agency: FP7 McCann DubaiContributing agencies: Carat, DigitasLBIMarket: United Arab EmiratesIndustries: Credit cards & loansMedia channels: Content marketing, Email marketing, Magazines - business, trade, Online display, Online video, Outdoor, out-of-home, Programmatic video, Search marketing, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Mastercard isn't a brand selling destinations, plane tickets or hotel stays, but it is in the business of making travel priceless. How could we show the priceless possibilities available for travellers when they used...