New demand has spawned a new model, where will Daren's car marketing road lead to?

张军

In the first year after the epidemic, the auto market is facing the challenge of how to connect user content and channels more accurately on the main Internet front. Platforms and customers need to be integrated. In terms of expert marketing methods, content can be presented more three-dimensionally. In the sense of "professional", it also refers more to how to make the content better received, and breaking the circle also brings more possibilities to Auto+.

This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on this topic, so stay tuned!

In 2023, what is the biggest challenge facing auto companies in marketing?

I believe this is the answer that all car brands and related markets want.

Faced with this question, FAW-Volkswagen Content Marketing Manager Yin Guoquan directly gave his own opinion on the marketing roundtable forum of auto industry experts in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands