Dietician: Detective Ajiang & Kangren

Start-up health food brand Dietician used a popular actor who was also a user of the brand to bolster awareness of its offering in Taiwan.

Background & Context

Dietician is a newly created health food brand in Taiwan. The founder and developer Xinhua Jiang "A Jiang" is a nutritionist. Through referring to literature, inspecting each batch of products, and continuous developing and upgrading, it assumes the social responsibility of the brand.

The founder "A Jiang" observed that Taiwan's health food market is full of social problems, such as "abuse of laxatives and sweetener ingredients", "exaggeration", and "low effective dose". Dietician hopes to publicize the brand's objective of solving the above problems through research and development and sales of health food, and hence increase brand awareness....

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