Nexon: Prasia creator promotion campaign

Wars of Prasia, a massively multiplayer online role-playing game (MMORPG), strengthened positive perceptions of the category with its Nexon Creators Program in Korea.

Background and Context

In the domestic massively multiplayer online role-playing game (MMORPG) market, which had long been dominated by existing IP games, Wars of Prasia aimed to establish itself in the top tier as a new IP game. As attracting the user base already deeply engaged in established MMORPGs was challenging, the goal was to target a younger and broader audience and garner praise for the game, ultimately expanding the target demographics. However, due to the ongoing launch of similar games that emphasized gambling elements based on core gameplay in the MMORPG market, there was a strong negative perception among...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands