Volkswagen: #WeNotMe

Car brand Volkswagen portrayed the experiences of people with disabilities to raise awareness of a social issue in Taiwan.

Background & Context

Volkswagen was recognized for promoting charitable topic #WeNotMe for years and committing to many activities giving back to the society, including dedicated Dajia Mazu detour cars, ambulances during epidemic and barrier-free vehicles.

According to the statistics, 73% of elderly and 41% of disabled are living in walk-up apartments and 158 severely disabled are sharing one rehabus. Sunable, a partner of Volkswagen, aims to promote accessibility and has been committed to "to-home stairlift service" for decades. They have served over 30,000 wheelchair users across Taiwan, and climbed over 1,800,000 stairs. However, the contribution of these caring drivers is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands