WARC Reports

Exclusive, in-depth analysis of trends in effective marketing and advertising

WARC Guide

The WARC Guide to e-commerce and the future of effectiveness

August 2020
The WARC Guide's August report focuses on e-commerce and the future of effectiveness

Future of Strategy

The Future of Strategy 2020

July 2020
A global survey report on the outlook for planning and strategy

Social Strategy Report

Social Strategy Report

July 2020
Lessons from the 2020 WARC Awards

Black Lives Matter

Black Lives Matter

July 2020
A series to educate brand marketers on diversity and activism

The effectiveness code

The effectiveness code

June 2020
A WARC and Lions whitepaper

WARC Guide

The WARC Guide to Planning for Attention

June 2020
The WARC Guide's June report focuses on planning for attention

WARC Guide

The WARC Guide to Marketing in the COVID-19 recession

May 2020
The WARC Guide's May report focuses on marketing in the COVID-19 recession

Media Strategy Report

Media Strategy Report

April 2020
Insights from the WARC Media Awards

WARC Guide

The WARC Guide to Structuring for effectiveness

April 2020
The WARC Guide's April report focuses on structuring for effectiveness

Learn from the best

Learn from the best

April 2020
Lessons from the world's most awarded brands

WARC Guide

The WARC Guide to making segmentation work

March 2020
The WARC Guide's March report focuses on making segmentation work

Admap February

Admap: Creating a sports sponsorship framework

February 2020
Admap's February issue focuses on creating a sports sponsorship framework

Brand Purpose Report

Effective Use of Brand Purpose Report

January 2020
Lessons from the 2019 WARC Awards

Admap January

Admap: Digital strategy in healthcare marketing

January 2020
Admap's January issue focuses on digital strategy in healthcare marketing

Effective Content Strategy Report

Effective Content Strategy Report

December 2019
Lessons from the 2019 WARC Awards

Admap December

Admap: Smart approaches to occasion marketing

December 2019
Admap's December issue focuses on smart approaches to occasion marketing

Marketer's Toolkit 2020

Marketer's Toolkit 2020

November 2019
The definitive, evidence-based and practical guide for marketers to plan for 2020

Asian Strategy Report

Asian Strategy Report

November 2019
Lessons from the 2019 WARC Prize for Asian Strategy

Admap November

Admap: Partnering for growth

November 2019
Admap's November issue focuses on partnering for growth

Asia's anatomy of effectiveness

Asia's anatomy of effectiveness

October 2019
Regional perspectives on key industry thinking

Admap October

Admap: Winning in the era of brand experience

October 2019
Admap's October issue focuses on winning in the era of brand experience

CMO Growth Council

CMO Growth Council

October 2019
How the world's top CMOs are reshaping the future of marketing

MENA Strategy Report

MENA Strategy Report

September 2019
Lessons from the WARC Prize for MENA Strategy 2019

Admap September

Admap: Smarter video planning

September 2019
Admap's September issue focuses on smarter video planning

Future of Strategy

The Future of Strategy

August 2019
A global survey report on the outlook for planning and strategy

Effective Innovation Report

Effective Innovation Report

August 2019
Lessons from the 2019 WARC Awards

Admap August

Admap: Future of payments

August 2019
Admap's August issue focuses on the future of payments

Cannes Analysis

Cannes Analysis

July 2019
Insights from the 2019 Cannes Creative Effectiveness winners

Admap July

Admap: How to grow via premiumisation

July 2019
Admap's July issue focuses on premiumisation

Anatomy of effectiveness

Anatomy of effectiveness

June 2019
A white paper by WARC

Admap June

Admap: Audio – Prospering in the ever-present medium

June 2019
Admap's June issue focuses on audio

Influencers in the media mix report

Influencers in the media mix

May 2019
Lessons from the WARC Media Awards

Admap May

Admap: Data ethics

May 2019
Admap's May issue focuses on data ethics

Cross-screen planning report

Cross-screen planning

April 2019
Lessons from the WARC Media Awards

IPA Effectiveness Awards analysis

IPA Effectiveness Awards analysis

January 2019
Insights from the winning campaigns

Effective Content Strategy Report

Effective Content Strategy Report

December 2019
Lessons from the 2019 WARC Awards