Spotlight: India
About this series
The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: Getting festive marketing right
![](https://cdn.warc.com/images/WARCSiteContent/landing-pages/Spotlight/155874.jpg)
Looks at how brands and marketers prepare for and execute strategies on such important occasions. Deep-dive into:
- Making the most of the preparatory phase
- The commercial aspects of the season
- Thinking right in a polarised environment
Deep-dives
How to create enduring festive brand properties beyond discounts
Author Ankit Sharma
Company BBH
How Indian festive marketing is evolving from tradition to commerce led celebrations
Author Ana Avasthi
Company Media.Monks India
Redefining inclusivity for Diwali: The triumph of goodness over polarisation
Author Saumya Baijal
Company Virtue Worldwide
Crafting emotional and value-driven festive campaigns for India's diverse consumer landscape
Author Bonnie Michael
Company Strategist
Navigating the festive frenzy: Leveraging the preparatory phase for brand engagement
Author Shaziya Khan
Company Author and brand strategist
Connected TV: The key to captivating India's growing affluent consumer segment this festive season
Author Mansi Datta
Company Wavemaker
More Spotlights
February 2024
Looks at Gen Z's behaviours and habits, needs and preferences.
India's path to global influence
December 2023
Looks at how the country stands on the brink of opportunities to yield significant influence at a global level.
September 2023
Asks why print media cannot be written off yet.
May 2023
Highlights the technology and innovations
February 2023
Social media in India
November 2022
Examines the opportunities and challenges
August 2022
The sustainability of the 10-minute promise
Sustainability marketing in India
May 2022
What brands need to do
The Direct-to-Consumer (DTC) model
February 2022
Changing the way people shop
Diversity & inclusion in Indian advertising
November 2021
Being more inclusive
August 2021
Optimism for the future
June 2021
Quality over numbers
April 2021
Leapfrog to the next level
February 2021
Taking a stand in India
July 2020
Embracing local in India
December 2019
Redefining rural marketing in India
October 2019
India’s digital payments future