Case Study •
Article •Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.
Article •Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Article •Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.
Article •Advertisers can achieve consumer behavioural outcomes even when video viewers are not in a state of high attention, a new study has revealed.
Article •Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
Article •Details research carried out by advertising agency RPA that reflects the thoughts of more than 1,090 Gen Z researchers and research participants.