WARC Talks


A series of talks including podcasts and webinars covering today’s pressing marketing challenges.


Where to listen, select your platform

Spotify
Apple
Stitcher
Amazon Music
Castbox
Google Podcasts
Pocket Casts
Radio Public
Overcast

Podcast

Recent instalments of the WARC Podcast, including longer, in-depth episodes and digestible 3 in 15 podcasts.

Current episodes

image of people walking past out of home ads
Tuesday 12th March
WARC Talks

Why marketers need to build Associative Attention

Lena Roland talks to Samuel Brealey and Max Stricker about how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales.
image of person working on a laptop
Thursday 7th March
WARC Talks

Should we burn the marketing funnel?

WARC’s America's editor Ann Marie Kerwin talks to Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies.
image of people sitting at a desk
Tuesday 5th March
3 in 15

Contagious Radar report

Uncovers key findings from the recent Radar report, including attitudes towards AI, remuneration and value, and the important issues that marketers aren't thinking about.
AI generated image of one red trainer in the centre of black trainers
Thursday 29th February
WARC Talks

Marketing Truth #2: Strong brands have an effectiveness advantage

Ann Marie Kerwin and Colin Chow discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance.
a collage of various advertising campaign images in the shape of a heart
Tuesday 27th February
3 in 15

Health of creativity

David Tiltman and Amy Rodgers discuss key findings from the Health of Creativity report, including the characteristics of highly awarded creative ideas.
Shanghai skyline
Thursday 22nd February
WARC Talks

Are Chinese brands on to something on the global stage?

Discusses performance versus brand building, evolving TikTok strategies, and how Chinese brands can build trust globally.
men watching a soccer game
Tuesday 20th February
3 in 15

Sports media in the era of fragmentation

David Tiltman, Alex Brownsell and Celeste Huang reveal insights from the latest Global Ad Trends report on sports media in the era of fragmentation.
Plants growing from piles of coins
Thursday 15th February
WARC Talks

Platforms and responsible media investment

Discussing how the media and marketing ecosystem can, and should, move to take more responsibility for how its money flows.
An American football
Tuesday 13th February
WARC Talks

2024 Super Bowl ads

Discussing the 2024’s Super Bowl ads and how well they represented the diversity of the US.
L'Oréal face mask pots
Thursday 8th February
WARC Talks

L'Oréal on how to effectively build brands in the world’s fastest growing markets in the digital age

WARC's Rica Facundo talks to L'Oréal’s Lex Bradshaw-Zanger about L'Oréal’s approach to brand building in the era of digital.
Person holding a pencil and paintbrush with their hands covered in paint
Tuesday 6th February
WARC Talks

The Cost of Dull, and Highlights from Creative Impact NYC

WARC's Ann Marie Kerwin and SVP Content David Tiltman discuss Creative Impact NYC.
Lighthouse emiting a beam
Thursday 1st February
WARC Talks

Why signalling matters in media

WARC’s Alex Brownsell speaks to Rich Kirk and Ian Murray about new research into ‘signalling', i.e. the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.

Webinars

WARC regularly partners with marketing thought leaders to present in-depth webinars, getting you up to speed on the most pressing marketing challenges today.

Latest webinars

AI image of woman surrounded by technology and tools
19th February 2024

Marketer's Toolkit 2024: Presented by WARC

Aditya Kishore, Director of Global Marketing and Insight at WARC, presents findings from the 2024 Marketer's Toolkit.
woman looking at lamp
8th February 2024

Creating cultural advantage: How to leverage global shifts in culture

This WARC Guide to Creating Cultural Advantage roundtable webinar unravels the intricacies of cultural advantage in today's marketing landscape.
confetti
5th December 2023

How to win The WARC Awards 2024

John Bizzell, in conversation with Wendy Walker, discuss insights on how to win The WARC Awards as well as sharing some top tips on how to craft a winning entry.
Webinar graphic
2nd November 2023

Dive into the new WARC Media

WARC’s Alex Brownsell and James McDonald talk through the latest content and data products from WARC Media.
Ladders and lightbulb graphic
18th October2023

Insights to know with WARC: October 2023

WARC’s Lorissa Anderson sets out what trended on WARC in the third quarter, and what marketers need to know.
Winding forest road
17th October 2023

Building brands today: Digital media strategies for short- and long-term growth

WARC delves into insights from the latest Spotlight EMEA, sharing strategies for marketers to build their brand and drive growth on digital media.
brand building graphic
11th October 2023

Why brand building is essential to scaling up profitably on digital marketplaces

Results from a study by WARC, Perpetua and Tracksuit, which proves brand awareness drives greater effectiveness in performance marketing.
Webinar graphic
20th September 2023

How cross-media effects can amplify effectiveness

Building on the recent WARC Guide to cross-media effects, this webinar discusses why cross-media effects matter and how brand marketers can maximise them in their campaigns.

WARC at Cannes Lions 2023

Together with our sister brand LIONS, we’re proud to launch Creative Impact at this year’s Cannes Lions. A new stream of content, co-curated especially for the industry, to help people understand, tackle and thrive through some of the biggest challenges facing marketers today.

Creative Impact sessions

Session recordings

The 3rd age of effectiveness

Les Binet, Grace Kite and Tom Roach

Looks at how evaluation and measurement are maturing, an analysis of the ARC database and brand-building in the platform world.

Session recordings

The triple opportunity of attention

Orlando Wood, Karen Nelson-Field and Rob Brittain

Reveals how prioritising high-attention media achieves greater mental availability and business effects.

Session recordings

Strategy is constipated, imagination is the laxative

Rob Campbell, Paula Bloodworth and Martin Weigel

Looks at how we can make strategy exciting again, with imagination being the key to making strategy great again.

Session recordings

Creative impact unpacked: Building brands for a new economy

James Hurman, Nancy King and Amin Mrini

Looks at two perspectives on building brands fit for a digital economy, so that you have the latest arguments and evidence to support your own programmes.

Session recordings

Is popular culture dead?

Marcus Collins, David Tiltman, Lena Roland and Ellie Bamford

This year’s Future of Strategy debate looks at how marketers can understand the transformation in popular culture and looks at the implications for connecting with consumers and building brands.

Session recordings

How a promise to the customer gives campaigns the edge

Roger L. Martin and Jann Schwarz

Looks at whether making a ‘Promise to the Customer’ could be the new mental model that marketers need and reveals the findings of new research from WARC and the B2B Institute.

Session recordings

Think different: The DNA of breakthrough brand shareholder growth

Dom Boyd and Felipe Thomaz

Kantar BrandZ and the University of Oxford Said Business School share why brands need to go beyond mental and physical availability to maximise commercial value.

Session recordings

Under Pressure: Marketing in a new financial era

JP Castlin and James Hankins

This follow-up to last year’s celebrated keynote ‘The Gravity of e-Commerce’, breaks down the harsh reality now facing marketers everywhere – and what will be expected in markets to come.

Session recordings

Precisely wrong or vaguely right? The miraculous power of uncreativity

Rory Sutherland

Looks at the magic of creative phenomenology and the many applications for creativity.

Session recordings

Happy tension: The power of CMO and CFO partnership

Raja Rajamannar, Sachin Mehra and Kelly Llanos

Looks at understanding the impact of a CMO and CFO connection, including how it enables marketers to build the brand, drive the business and create competitive advantage.

Session recordings

From missteps to a billion-dollars: The journey of creative risk-taking

Doug Martin, Melissa Wildermuth and Scott Galloway

Discusses creative risk-taking and sacrifices that turn young brands into billion-dollar brands.

Session recordings

Creative impact unpacked: Building a culture of creative effectiveness

Tariq Hassan, Marques Gartrell and Aditya Kishore

Looks at why is culture so important to effective work and shares exclusive insights from a groundbreaking new study into what it takes to build a culture of creative effectiveness.

Session recordings

A masterclass in creative quality

Anastasia Leng

From brand uplift to media efficiencies to sales efficiencies, this session delves into key principles to help you deliver full-funnel impact.

Session recordings

The sweetest formula: Sustainability meets sales in the real world

Richard Edelman, Amanda Edelman, Randi Kronthal-Sacco and Christina Bauer-Plank

Uncover findings from NYU Stern and Edelman through their partnership with nine iconic brands, looking into what sustainability claims motivate consumers the most.

Session recordings

Navigating B2B seismic shifts: LinkedIn’s first annual B2B benchmark report

Melissa Furze, Jennifer Duffy Halloran and Mark Penn

Shares insights from the new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.

Session recordings

The undeniable impact of high-value B2B brands

Craig Duxbury, Suzanne Kounkel and Savio D’Souza

Reveals the why and the how of building B2B brand value.

Session recordings

Make ‘brand’ simple again: Make a promise to the customer

Mimi Turner and David Tiltman

Details the findings of a study of more than 2,000 campaigns to see what happens when companies build communications around a specific promise to the customer.

Session recordings

Creative Impact Unpacked: Can purpose rediscover its purpose?

Mie-Leng Wong, Sukesh Nayak and Darren Bailes

Takes viewers behind the scenes of a Cadbury campaign, uncovering the lessons for building a powerful, modern purposeful brand and how purpose can fuel effective creativity.

Session recordings

Retail reimagined: How you can harness creativity to drive growth

Seth Dallaire

Looks at how you can unlock value, drive growth and build customer loyalty through creativity and agility.

Creative Impact Masterclasses