WARC Talks
A series of talks including podcasts and webinars covering today’s pressing marketing challenges.
Where to listen, select your platform
Podcast
Recent instalments of the WARC Podcast, including longer, in-depth episodes and digestible 3 in 15 podcasts.
Current episodes
WARC Talks
CMO Conversations: Why LEGO is staying true to its enduring brand DNA
WARC Talks
Mapping AI's impact on marketing teams
WARC Talks
CMO Conversations: Bloomberg Media on growing news brands in volatile times
WARC Talks
Re-uniting creativity and media
WARC Talks
CMO Conversations: AB InBev’s creative effectiveness transformation
WARC Talks
Mark Ritson on creativity, brand, and the need for better strategy
WARC Talks
Creative Effectiveness judging at Cannes Lions 2024: The inside story
WARC Talks
WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
WARC Talks
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness
WARC Talks
WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy
WARC Talks
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals
WARC Talks
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
WARC at Cannes Lions 2024
This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.
Creative Impact sessions
Creativity is not enough
Mark Ritson
Mark Ritson looks at all aspects of marketing effectiveness and how they work alongside, underneath and on top of creativity to get marketing to work better.
Creative Impact unpacked: How to move the needle on sustainability?
Sebastian Munden, Ozlem Senturk, Rica Facundo and Preeti Srivastav
Explores the vital role marketers can play in fostering sustainable behaviour to address the climate crisis.
Creative Impact unpacked: How do we rebrand 'brand'?
Karen Crum, Laura Jones and David Tiltman
Unveils research on the cultural barriers to creative impact and asks how we can reframe the power of marketing.
Creative Impact unpacked: How do creativity, media and commerce combine?
Jill Toscano, Nikki Baker, Colin Lewis and Alex Brownsell
Discusses how the boundaries between media and commerce are breaking down and uncovers how that convergence demands a fresh approach to creativity.
Creative Impact unpacked: What's the modern case for brand building?
Mariota Essery, Kofi Amoo-Gottfried and Ann Marie Kerwin
With marketers under pressure to deliver quick results, this session makes a fresh case for creative brand-building and shows how creativity works in the digital economy.
Creative Impact unpacked: Why does everything look the same?
Karen Nelson-Field, Lisa Smith, Eleanor Thornton-Firkin and Aditya Kishore
Discover what's driving a move towards sameness, why the shift towards low-attention media is exacerbating the problem and – importantly – what brands can actually do to break free.
Future of strategy: How do we burst marketing's bubble?
Yael Cesarkas, Lena Roland, Jon Lombardo and Peter Weinberg
This session looks at what the role of in-person research is and whether analysing synthetic consumers brings marketers closer or further away from real ones.
The Creative Impact sprint
Anastasia Leng, Ian Forrester, Mimi Turner, James Hurman, Amy Rodgers, Aditya Kishore and Latha Sarathy
Dive into the heart of creative impact like never before – this session is your golden ticket to understanding not just the ‘what’ but also the ‘how’ of leveraging creativity for unparalleled impact.
Convince your C-suite: The real impact of creativity
Morgan Flatley, Ian Borden and Jill McDonald
This session with McDonald's covers elevating C-suite collaboration.
Unlocking B2B opportunities: Why FOMU is greater than FOMO
Jamie Cleghorn and Minjae Ormes
Explores the 'black-box' emotional drivers of B2B buying and why understanding the high-stakes dynamics of professional risk-taking is the decisive driver of purchase behaviour.
The scoop on Snoop: Unpacking a viral hit
Danny Robinson and Luana Bumachar
Dissects what it takes to achieve viral status, shares insights on engineering cultural impact and gives an in-depth picture of how the 'Snoop Goes Smokeless' campaign for Solo Stoves impacted business.
Entertain or die: Day trading attention for the 21st century
Mike Cessario
Mike Cessario, the CEO and Founder of Liquid Death, discusses the ability to generate outsized returns in the modern media landscape with an entertainment-first approach to brand awareness and brand loyalty.
Is the brand era really dead?
Marcus Collins and Kory Marchisotto
This session explores the future of brand and unlocks what science has revealed as the cheat code to its success.
The extraordinary cost of dull: Why boring advertising must die
Adam Morgan and Jon Evans
Uncovers why dreariness persists across global industries, supported by brand new IPA, System1, WARC, MESH data and expert insights.
How we reignited Guinness
Callum McCahon and Gráinne Wafer
Looks at how Guinness beckoned in a new golden era of unprecedented growth by challenging notions of where creativity comes from.
Revamping legacy brands for today's audience
Diana Frost
Diana Frost, Chief Growth Officer at the Kraft Heinz Company, shares how any brand can modernise and evolve by tapping into its fans' unique, irrational truth.
Death of a salesman – reimagining marketing's value
Leonid Sudakov and Najoh Tita-Reid
Hear from the growth leader and the Chief Brand and Experience Officer of Mars Petcare about reimagining marketing, re-humanising brand building and creating long-term value.
The Inglorious B****rds of the boardroom
Kawal Shoor, Gurdeep Puri, Manisha Sain and Partha Sinha
This session reveals the secret alchemy of successful C-suite relationships and equally, the causes of failings in others.
Effectiveness: The new frontier
Grace Kite, Bridget Angear, Catherine Kehoe and Zaid Al-Qassab
Discover some of the new frontiers of effectiveness thinking – how creativity influences pricing power, what the synergy between sustainability and profitability is and what it takes to prove the effectiveness of humour in marketing.
Webinars
WARC regularly partners with marketing thought leaders to present in-depth webinars, getting you up to speed on the most pressing marketing challenges today.
Latest webinars
How to supercharge your media mix and drive full funnel impact
Getting to the right brand and demand balance
Marketer's Toolkit 2024: Presented by WARC
Creating cultural advantage: How to leverage global shifts in culture
How to win The WARC Awards 2024
Dive into the new WARC Media
Insights to know with WARC: October 2023
