Read a transcript of this episode
00:09 – Intro 04:07 – How to get other teams to support brand building 06:18 – How to set brand-building objectives with other teams and the C-suite 10:11 – How McDonald's has renewed its brand 15:12 – How to get other teams to understand what great creative is 18:57 – Shifting to emotion and feel-good marketing 22:55 – What is the process to get big ideas through the business?28:04 –...
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Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
