Exclusive content
Check out some of our exclusive content, available for a limited time only. From existing to brand new white papers, CMO interviews and a daily podcast brought to you direct from Cannes. This is our way of helping you get the most out of the Creative Impact content stream.
The Effectiveness code
This white paper presents the results of a major new study of creative effectiveness, carried out by marketing effectiveness experts James Hurman and Peter Field on behalf of WARC and Cannes Lions.
The WARC podcast
Live from Cannes, we will talk to the movers and shakers in our industry to uncover what it takes to build, protect and grow a business through creativity in 2024.
Marketing Truths
The paths to marketing success have been laid out in WARC’s Anatomy of Effectiveness report. In our new podcast series, we’ll be interviewing industry practitioners to demonstrate the ways these Marketing Truths are being used successfully by US marketers.
The health of creativity
Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for its WARC Rankings. How often is creative work also effective?
How creativity supercharges effectiveness
We’ve pulled together 10 of the most commonly-cited and robust studies that demonstrate the commercial impact of creativity, all into one deck.
The future of measurement
Key trends across four different areas: AI and the growth of synthetic data, the third-party cookie countdown, hurdles in holistic measurement, and closing the sustainability gap.
