Campaign details
Brand: Murr TelevisionBrand owner: Murr TelevisionLead agency: TBWA\RAADCountry: LebanonIndustries: TV channels, services, programmesMedia channels: Mobile & apps, Other & ambient media, Public relations, Radio, Social media, Television, Word of mouth, advocacyBudget: No budget
Executive Summary
There are hundreds of thousands of life-threatening potholes in Lebanon, and the corrupt government can't be bothered fixing them.
Murr Television (MTV) is a leading TV station in Lebanon, and it believes it plays a major role in leading reforms and serving the public's interest. As such, it aimed at...