Campaign details
Brand: The Egyptian Autistic SocietyBrand owner: The Egyptian Autistic SocietyLead agency: Momentum EgyptContributing agencies: FP7/CAICountry: EgyptIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Print - general, Public relations, Social media, Word of mouth, advocacyBudget: No budget
Executive Summary
From shame to fame.
The challenge: In April 2016, The Egyptian Autistic Society (EAS) needed to change society's misperceptions about autism, specifically about children with autism.
The approach:Getting parents, who were ashamed of their autistic children, to be the first step. Through...