Situation
Juggling a busy career and the demands of family life, combined with added pressure from picture-perfect scenes on social media, leaves many parents overwhelmed with guilt. Primrose Schools, a national early education and care provider,set out to send working moms a message of well-deserved reassurance and appreciation in a meaningful way that would also differentiate the brand in a competitive early education market. Primrose challenged Jackson Spalding to create a campaign that would resonate with Millennial parents, generating engagement and enrollment interest.
Research
- Primrose prospects highly value character development and 92 percent of parents agree that in today's social...