WARC Digital Commerce
Bring more rigor to retail media and ecommerce
Consolidate and evaluate your performance against competitors with WARC’s data-driven insights, benchmarks and evidence-based indices.
Master retail media, grow brand strength, fine-tune your media mix, and turbo-charge sales with our intelligence and expertise.
Check out some of our Digital Commerce content
Best Practice
Learn from the brightest minds in the digital space with concise summaries of best practices written by thought leaders. Unlock the insights necessary to drive brand awareness and growth.
Data Points
Stay ahead of the digital curve using data-led insights to plan media investment and develop successful media strategies.
dComm™ Index
Measure yourself accurately against the competition. Benchmark your brand strength across categories and retail media networks with the WARC dComm IndexTM.
Category deep-dive analysis
A deep-dive into retail media network-specific dComm Index metrics. Understand your brand strength and measure it against competitors.
New data from WARC’s dComm Index reveals which strategies are making a difference on Amazon
“Findings show many companies can improve their standing on Amazon with minor tweaks and a bit of effort. Of all the brands WARC reviewed, for example, less than half had an in-stock rate over 95%. A similar number had product pages that didn’t link back to their brand store. Only around one-third displayed so-called stellar content, such as rich media.
“‘There is a ton of room to increase your competitive advantage just by getting the basics right’, said Amin Mrini, VP WARC Digital Commerce.”
Highlights
Article, August 2023
Lessons from APAC: What can we learn from Asia’s social commerce strategy?
How marketers around the world can apply best practice from Asia’s social commerce boom.
Article, August 2023
A step-by-step guide to calibrating marketing mix models with experiments
Data point, August 2023
Baby Products found to have the highest Paid Share of Voice concentration among Amazon categories
Data point, July 2023
Sponsored product spend increased 53% from last year’s Prime Day
Article, August 2023
Lessons from APAC: What can we learn from Asia’s social commerce strategy?
How marketers around the world can apply best practice from Asia’s social commerce boom.
Article, August 2023
A step-by-step guide to calibrating marketing mix models with experiments
Data point, August 2023
Baby Products found to have the highest Paid Share of Voice concentration among Amazon categories
Data point, July 2023
Sponsored product spend increased 53% from last year’s Prime Day
Need a solid steer on your strategy?
The Ask WARC team answers your brief within 48 hours. We’ll give you tangible directions and guidance to answer your marketing challenge, so you can focus on solving it.
