The WARC Prize for Asian Strategy is open for entries.

Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.

Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its tenth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.

Prize structure

The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2020 are:

  • The Category Disruptor Award for the best example of a brand that has successfully broken with category conventions.
  • The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.
  • The Long-Term Strategy Award the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
  • The Customer Journey Award for the best example of a brand creating a compelling path to purchase.
  • The Research Excellence Award for the best use of research in the development of strategic ideas.

The judges will nominate entries they think deserve to be considered for these Awards.

Want some inspiration?

Read the 2019 Asian Strategy Report

In these challenging times, strategy has never been more important. Having the insight and the ability to simplify the complex is key to marketing effectiveness and the WARC Prize for Asian Strategy showcases this. Asia as a region is an amalgamation of multiple cultures and talent and is a great breeding ground for effective strategies that can inspire others globally.

Siew Ting Foo, Vice President and Global Head of Marketing Strategy and Planning, Print Category, HP – Chair of the judging panel, 2020 WARC Prize for Asian Strategy


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

By continuing to use the site, you agree to the use of cookies. You can change this and find out more here