Boots: Menopause – real change comes from within

Boots, a health and beauty retailer, helped to normalise the menopause in the UK by launching a new No7 skincare collection and an online menopause information and training hub.

Summary

There are 15.5m perimenopausal and menopausal women in the UK, but 90% struggle to identify their variety of symptoms as part of menopause. It takes an average of 14 months to join the dots1.

Menopause has gone from unmet need to seriously pissing women off, rebranded 'moneypause'; brands merrily jumping on the money-making bandwagon with spurious product launches rather than actually being helpful.

Menopausal women felt invisible, irrelevant, and dispensable2. Where do they turn?

We needed to show them they could turn to Boots.

Boots is best placed to support women during menopause. We're the...

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