Introduction
This is a story about an insight.
An insight that changed the face of suicide awareness.
An insight that sparked an unprecedented national conversation about suicide.
An insight that empowered people to talk more openly about suicide with each other.
An insight that created a groundswell of supporters and volunteers for CALM.
An insight that directly helped prevent 161 suicides.
An insight that was simple, powerful and (much like its subject matter) hidden in plain sight:
That suicide doesn't look suicidal.
Instead, suicide hides behind a smile.
This is the story of that insight.
Why and how it came...