Mayor of London: Having a word with men

The Mayor of London, Sadiq Khan, launched Have a Word to provide genuine behaviour change surrounding violence against women in London without blaming women and instead unravelling the male psyche through an online film and out of home ads.

Executive Summary

This is a story of two strategists, trying to solve an age-old problem: male violence against women and girls.

If there was a simple solve to this challenge, in the history of womankind, wouldn't someone have found it by now?

The story of this planning process is not simple: there is no single moment of insight, no single thought. It was only by peeling away each layer of the challenge and stripping away each element of the male psyche that we could, as a team, really plumb the depths of the problem and create a strategy that, this...

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