Executive Summary
This is a story of two strategists, trying to solve an age-old problem: male violence against women and girls.
If there was a simple solve to this challenge, in the history of womankind, wouldn't someone have found it by now?
The story of this planning process is not simple: there is no single moment of insight, no single thought. It was only by peeling away each layer of the challenge and stripping away each element of the male psyche that we could, as a team, really plumb the depths of the problem and create a strategy that, this...