Microsoft: The future of work

Microsoft, a technology brand, hired Vita Shanna Bosmans to fulfil the new position of the Chief Hybrid Officer in The Netherlands and launched a week-long Hybrid Festival to encourage people, prospects and clients to embrace a hybrid way of working.

Summary

In the middle of the pandemic, Microsoft in The Netherlands asked us to develop a campaign that would officially launch their new future of work vision: 'hybrid work'.

What seemed simple at first turned out to be a little bit trickier than we thought. For the past decade, Microsoft had successfully told and sold its incumbent vision: the new way of working. What we found out after the briefing was that the Netherlands office itself had been a fantastic business driver. Over time, thousands of visitors from businesses, universities, and NGOs turned into clients after taking a...

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