Müller Corner: You say it best when you say nothing at all

Müller Corner, a yoghurt brand, used macrophotography and digital out of home to create a visual ad that recreated the anticipation felt when eating a Corner to win back lapsed customers, without saying anything.

Executive Summary

You likely saw it all over your LinkedIn feed. And it certainly made the rounds on Twitter. But this is the story of the slightly messier process behind one of 2022's most celebrated campaigns.

And at the heart of it is how a Dublin-born, nineties boyband member-turned solo artist inspired the revival of an FMCG icon.

It's a story about planning's determination to do right by an icon loved by the nation and a refusal to let it fall by the wayside.

It's a lesson in the different ways planners can approach problems, and how humility...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands