Partners Life New Zealand: The Eulogy of ‘The Last Performance’

Partners Life, an insurance company, partnered with the popular TV show, The Brokenwood Mysteries, bringing murdered characters back from the dead for one last performance, to grow awareness and consideration by shining a light on life insurance.

The Obituary (Executive Summary)

Sometimes you craft your way to great work, sometimes you just have to stay alert to opportunities everyone else missed. And like most murder mysteries, the answer was under our noses all along: use dead people to advertise life insurance.

New Zealand is one of the most under-insured countries in the world for life insurance – largely driven by the Kiwis' (colloquial term for New Zealanders) discomfort with confronting the idea of their own potential death.

To tackle this, we partnered up with NZ's most popular 'murder mystery' TV show – The Brokenwood Mysteries– to...

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