Campaign details
Brand: MarmiteClient: UnileverAgency: adam&eveDDB London
Executive Summary
Now, we know what you're thinking.
Here we go. Marmite. One of the most long-standing, creatively brilliant campaigns in the history of advertising. The ultimate in strategic armchair rides.
Surely they're just a bunch of goal-hangers, basking in the glory of an amazing strategy that wasn't even conceived in this millennium?
Well, if that is what you're thinking, it's time to think again.
Because there's far more to planning on Marmite than meets the eye, and there's no better illustration of the fact than...