COVID-19: Impact on video consumption trends in India

With the world’s biggest democracy under lockdown, Indians are trying to adopt new lifestyles by staying indoors and cultivating new habits.
  • Social media platforms have seen a rise in this period with video sharing platform YouTube garnering over 300 billion views in the first quarter of 2020.
  • There has been an increase in the content consumed on YouTube in the month of March despite fairly stable uploads across all three months – this can be due to people staying at home and adopting working from home.
  • Genres which attained the highest viewership growth across the two quarters were Infotainment, News & Politics, Entertainment and Comedy.
  • With all the free time during the lockdown phase, creators are certainly utilising their time by...

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